Carrier Media India announced that it has identified its microwave oven business as a strategic priority for growth and therefore decided to engage MPO agency.
The company appointed Marconix Inc as PAN India consumer engagement partner. Marconix Inc will plan and carry out PAN India consumer engagement program to support and bust-up the sales during this festive season.
With a view to combine the strengths of two stalwarts of the global air-conditioning and consumer product industry, Carrier and Midea Group have partnered which led to the formation of Carrier Midea India Private Limited (CMI).
Aiming to be a leading participant in the home appliance segment in India, CMI is a 40:60 Joint Venture between Carrier and Midea. The venture brings together Midea’s world class design and manufacturing expertise in residential air conditioning and consumer product coupled with Carrier India’s strong pan-India distribution network.
CMI, commenced operations in 2012 at its new manufacturing facility situated at Bawal, Haryana about 60kms from Gurgaon. Spanning approximately 150,000 sq. ft., the plant is one of India’s largest manufacturing facilities for air conditioners with an initial annual flat volume production capacity of 7,00,000, which will be expanded to 1,000,000 units. With an investment of Rs. 500 crore over a five to six year period, Carrier Midea India will further strengthen its position in the residential air conditioning and white goods market in India.