10 Things You Must Do to Grow Your Online Business

Business forecasts indicate that ecommerce is exploding, which means now is the perfect time for startups to firmly establish their online stores. There are numerous tactics for nurturing a new online business. If you’re just getting started, now’s the perfect time to make sure all the elements for your online success are in place.

Let’s review 10 crucial steps to capitalizing on this trend:

1. Carefully target the online audience. 

Ecommerce depends largely on a reputable, accessible online presence. To be recognized as such, businesses must make themselves available to those who are most likely to notice. Identify the demographic characteristics of consumers who will benefit from relevant products and services, and base marketing strategies on these details.

2. Create high-quality content and deliver it at high speed.

High-quality content is described as relevant and engaging information that encourages site visitors to return in the future. Content should reflect the given brand in tone and style, and include the company’s mission statement, services, and policies. It should also offer industry education and urge interaction with consumers. This may take the form of asking questions, answers to which can be provided in online comment sections. Interaction can also take place via surveys and contests.

Related: ecommerce marketing guide

But Internet-based businesses live and die by their online visibility and credibility, and they’re judged by more than just consumers. They’re also judged by search engines, which play a major role in bestowing that credibility and visibility. In the wake of recent security vulnerabilities making national headlines such as the HeartBleed bug, secure web hosting which thwarts vulnerabilities is essential for maintaining credibility, and speedy website load times are essential for delivering a positive user experience, maximizing sales conversions and optimizing from an SEO (search engine optimization) perspective.

Amazon reported a 1 percent revenue increase for every 100 milliseconds improvement in load time. Furthermore, Google has stated that fast load speeds are indeed a factor in the ranking algorithm. In response, VPS hosting is quickly becoming more popular among new businesses looking to maximize site speed, as opposed to traditional, shared hosting services.

3. Personalize content.

Visitors know that unique, individualized web experiences are possible, which is why they expect such features. Take advantage of available technology that can generate shopping selections based on personal preferences. While some of the larger websites (Google, Apple, Facebook, etc.) have apps built into their system that identify users and track their online movements, small businesses might focus on smaller CRM solutions. Batchbook, ContactMe, and Zoho are perfect CRM software solutions for small businesses, each costing less than $20 a month.

 4. Invest in mobile capabilities. 

Consumer use of mobile devices is greater than ever before, which is why a robust mobile ecommerce platform is crucial. Available solutions include mobile sites, responsive sites, apps, click-to-call tools, maps and real-time notifications.

5. Integrate sales channels.

Enable consumers to experience the brand similarly across all channels of interaction and methods of shopping. Promotions, products, services, company information, and policies should be available both on and offline.

6. Consider subscription. 

Subscription commerce occurs in various forms. For instance, the replenishment model allows for a product to be sent to a customer every month or other regular basis. The discovery model provides for new and exciting experiences with each delivery. These may include customized or rare items. It’s up to the company to decide which form of subscription works best for them and to implement that into their sales and marketing strategies. Most CRM software and programs organize consumer data that can be used to delineate and track which model each customer prefers and whether the customer has subscribed or not.

7. Remember logistics. 

Scalability is integral to growing a business. To accommodate growth, third-parties such as UPS, Nippon Express, or DB Schenker can be depended upon to manage large and complex transactions. Costs will vary based upon the size of the transaction, the size of shipments, the distance that products need to be shipped or the complexity of the transaction. Third-party logistics become more cost effective as a company grows and handles larger transactions. Reverse logistics — the efficient handling of product exchanges and returns — is significant as well.

For Internet-based businesses, website speed, security and infrastructure are important foundations of not only logistics, but also SEO. These aspects of online business translate to better search engine visibility, resulting in more traffic, leads, brand credibility and sales. Speeding up your website is crucial for online logistics.

8. Skip the middlemen.

Thanks to the Internet, small businesses can reach consumers quickly and easily. Also, manufacturers are increasingly eager to work directly with small businesses because they realize small brands are likely to bring new and innovative products to the marketplace — they are less limited by minimal shelf space and complex supply chains.

9. Sell Internet-only merchandise.

Although essential to maintain continuity across multiple sales channels, it is still possible to offer products via the Internet only. Doing so builds an exclusive brand with ecommerce as the core distribution channel. By offering certain products in only one arena, it is possible to maintain greater control over margins.

10. Curate a proprietary selection.

Proprietary selection refers to a strategy dedicated to “curating” a deep but narrow array of exclusive products in a specific segment. These areas give the relevant merchandise the allure of distinction due to original characteristics and the difficulty of locating such a selection elsewhere.

One of the main goals of any business is consistent growth. Through careful strategic planning, quality marketing campaigns and a healthy combination of the steps outlined above, conversions are likely to increase steadily.

Source:www.entrepreneur.com

www.bbuddy.in

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The eCommerce Marketing Guide

Many view eCommerce as simply an online store selling products. What they neglect is the importance of building a brand and focusing on the customer.

Many shops simply sell products, but what distinguishes some from others and converts them into robust businesses is the brand they build throughout the process. The brand is what your company is known for, how people think and feel about your company, and it is derived from the cumulative experience they have with every single touchpoint from the moment they come to your eCommerce site to their perceptions about the product they’ve purchased and continue to use.

This is your guide to getting and staying visible.

the-ecommerce-marketing-guide

Here’s what it includes:

  • How to drive traffic to your site with Inbound Marketing
  • How to reach your potential customers with Outbound Marketing
  • How to use Design to sell products and communicate your brand

To get your hands on The eCommerce Marketing Guide, let us know who you are by filling out the form to the left. Then we’ll send the PDF right over.

Source:kissmetrics.com

http://www.marconix.in

4 Strategies to Build and Track Audience Engagement

marconix strategy

No matter what industry your business falls under, engaging a targeted audience is critical. Whether it’s prospecting for new leads or communicating with previous clients, audience participation keeps your brand fresh in customers’ minds.

Engagement can mean a lot of different numbers, such as page views, email opens or Twitter interactions. While you don’t need to analyze every single metric, you should focus on specific measurements that work toward achieving an established goal. Business News Daily spoke with some communication experts about digital strategies to help small businesses get started.

Know your audience:

Audience engagement is a key part of marketing, and with any advertising campaign, you need to understand your target audience. Who follows your brand? Who would you like to follow your brand?

 

Sometimes your current audience is different from the group you originally wanted to communicate with,” explains Chevon Drew, senior communications manager at Race Forward and Color Lines.

“A business can manufacture and market baby wipes to parents for five years, experience an increase in sales and attribute it to parents wanting more wipes when it truly could have meant their audience changed from solely parents to parents and the limitless numbers of people now using wipes to remove makeup in the era of Instagram,” she added. “That’s an example I fabricated, but it illustrates the thinking behind doing less assuming and more surveying.”

Use engagement to achieve company goals:

Depending on how big a business is, the marketing and communication departments can be completely separate. However, they should always meet when discussing revenue generation.

“It’s important to make sure that your audience engagement initiatives align with your company’s overall goals,” explained Elizabeth Riley Boyer, director of marketing and communications at ThinkCERCA.

She recommends following the OKR framework, which is an acronym used by Google, Intel and other major corporations. OKR stands for company “Objectives” and measurable “Key Results.” Each objective should align with a company’s mission and values, and each key result identifies a way employees can work together to reach an objective.

“For nearly all businesses, you probably have some sort of revenue metric that you’re tracking,” Riley Boyer added. “At ThinkCERCA, we have some great data on platform usage leading to great student achievement results, which, in turn, leads to increased customer renewals and expansions. So my team is currently looking at launching and growing engagement initiatives that support increased platform usage among teachers and students.”

Hire an expert:

An average day for Drew involves tracking which links receive the most retweets from Twitter and shares on Facebook and analyzing open rates for their organization’s email marketing lists.

That’s why Christina Ochoa, social media strategist and founder of The Social Butterfly Gal, recommends hiring a tailored professional, well versed in the online realm. To best serve her clients, she uses analytics and powerful visuals to market on Instagram.

Digital strategy can be time-consuming and overwhelming,” she said. “Small business owners should hire someone who knows the digital world, can respond in a timely matter and [be] one [who] isn’t afraid to try new things when it comes to strategy or content.”

However, since social media is accessible to the public, an experienced professional doesn’t have to already work in the industry. Their own following and content can show how well (or not) they grab an audience.

Don’t be afraid to experiment:

Digital media is constantly changing.It was only last year that Instagram offered the analytics feature to any business account. Fortunately, it’s easy to carry out experiments, because posting a tweet takes a matter of seconds.

“Our audience engagement editor is constantly testing subject lines and [the] best times of day to send a tweet,” Riley Boyer said.

Plus, it’s easy to get wrapped up in what a brand should sound like and lose your unique voice. Sounding overly promotional makes content feel less relatable. Especially when a company first starts out, you’ll need to develop your voice over time.

“Too many feel social media needs to be so straightforward,” Ochoa added. “Don’t be afraid to be real. That’s how people will feel connected to you and want to follow you!”

source:businessnewsdaily.com

Marconix successfully handling the #Brand promotional #Activity of KURLON enterprises Ltd.

Catch all the action of Asia’s largest exhibition held at Bangalore International Exhibition Center, where Marconix Sales and Marketing Pvt Ltd successfully handling the #Brand #Promotion of KURLON India’s largest selling mattresses.

#We_Outsource_Ur_Marketing

http://www.marconix.in/

https://www.facebook.com/marconixindia/

 

Marconix Pvt Ltd successfully handling market reach out of Kurlon Enterprise Limited at Kerala on the occasion of #ONAM.

Marconix Pvt Ltd successfully handling the market reach out of Kurl-on, India’s largest selling mattress company PAN Kerala with lots of exciting offer to grab on the special occasion Onam Festival.

 

 

Kurl-on Marketing Activity Continues….

After the successful completion of Kurl-on marketing road show campaign in Mysore, the team has headed to Namma Bangalore.

Kurl-on  India’s largest selling mattress, grab the exclusive offers now….

Kurl-on marketing activity

The agency is successfully handling the market explanation and reach-out duties for Kurl-on Enterprise Limited.

Kurlon

Marconix is successfully handling the market explanation and customer reach out process in South Indian part (#Karnataka #Tamil-Nadu #AndhraPradesh) for India’s largest selling mattress company KURL-ON.

Below are the close look of Road Show activity

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